People.Profit.Planet.

“The Triple Bottom Line expands the traditional measure of business success — profit — to also include a company’s impact on people and the planet.”
— John Elkington, Cannibals with Forks: The Triple Bottom Line of 21st Century Business

The Triple Bottom Line evaluates performance across three dimensions:
People (social impact) • Planet (environmental responsibility) • Profit (economic value).
Coined by John Elkington in 1994 to challenge profit-only thinking — a concept he later revisited in a Harvard Business Review article reflecting on its 25-year legacy.

At ourAXO, this framework is built into every decision we make. Growth must uplift people, protect the planet, and generate profit responsibly — never at the expense of either.

We stand alongside brands who share this standard of accountability and honest sustainability — including Patagonia, Allbirds, Eileen Fisher, Maggie Marilyn, Reformation, People Tree, and Nudie Jeans — as we build ourAXO with that same level of intention and integrity.