By Richard Vorisek – October 1st
There’s a special feeling that comes from a purchase that means something. It’s more than just the thrill of a new item; it’s the quiet satisfaction of knowing your choice supported a living wage, spared the planet from waste, and helped save an endangered species. That feeling? That’s what we’re building at ourAXO.
In our first blog, we introduced you to our heart—the mission to save the axolotl. Today, we want to introduce you to the tangible ways you can join that mission, without compromising on style, quality, or convenience. We believe that doing good should feel effortless, and that’s why we’ve poured our purpose into every stitch, print, and package.
Our Promise: 100% Sustainable, From Sketch to Shelf
When we say "100% sustainable," we mean it as a non-negotiable core principle. It’s the filter through which every decision passes. In a marketplace flooded with "greenwashing," we are committed to radical transparency.
So, what does 100% sustainable look like at ourAXO?
-
Thoughtful Fabrics: We say no to virgin polyester and other petroleum-based fabrics that shed microplastics and pollute our waters. Instead, our products feature GOTS-certified organic cotton, recycled materials, and vegan leather. Our cozy sherpa blankets and hoodies? They’re made from recycled plastic bottles, transformed into something incredibly soft.
-
Clean Prints: The vibrant axolotl on your t-shirt isn’t just cute; it’s clean. We use only water-based and eco-friendly inks that are free from harmful PVCs and phthalates. This is better for the environment, and most importantly, safer for the artisans making them and for your skin.
-
Ethical & Local Production: Our products are proudly made in Mexico and the USA. This allows us to work closely with our manufacturing partners, ensuring fair labor practices and supporting local economies. It also drastically reduces the carbon footprint of shipping compared to products made overseas.
The ourAXO Difference: A Product That Gives Back Twice
When you choose an ourAXO product, the positive impact ripples out in two powerful ways:
-
You Cast a Vote for the Planet: By choosing sustainable materials, you directly reduce waste, water consumption, and chemical pollution. You are saying "no" to the fast-fashion cycle that harms our ecosystems.
-
You Become a Lifeline for the Axolotl: Every purchase fuels our direct conservation work in Lake Xochimilco Mexico City. You help us build and maintain the protected chinampas (farms) that are saving the axolotl from extinction. You are quite literally wearing the solution.
-
United Nations Sustainable Development Goals ( SDG ) has 17 goals of which we picked 4 to focus on: responsible consumption and production, climate action, life below water and decent work (longer term with factory). Here is link to United Nations website www.sdgs.un.org/goals
We Deliver the Good, Coast to Coast!
We know that passion for a better planet isn't confined to one state. That’s why we are thrilled to announce that we ship our sustainable, mission-driven products across the entire United States.
Whether you’re in the sunny beaches of California, the bustling streets of New York, or anywhere in between, you can now have a piece of the ourAXO mission delivered right to your doorstep. We’ve worked to create a seamless online shopping experience, so you can easily find the perfect, planet-friendly gift or a cozy new addition to your wardrobe that aligns with your values.
Join the Movement. Shop Consciously.
Your wardrobe is a collection of stories. Let one of those stories be about the time you bought a special ourAXO product for yourself or as gift that also helps save a magical animal. Or the time you bought a stylish, recycled tote bag that cleaned up our oceans and supported an artisan.
This is more than sustainable shopping; it’s conscious consumption with a heart. It’s a way to look good, feel good, and do good, all at once.
Ready to wear your values? Explore our collections and experience the joy of a purchase that truly matters. The entire USA is now just a click away.
Shop now at ourAXO.com and join a community that believes in a brighter, greener, and more magical future.